Annette Markham is Chair Professor of Media Literacy and Public Engagement in the department of Media and Culture at Utrecht University, Netherlands. She holds a PhD in organizational theory (Purdue University, 1997), with special emphasis on interpretive qualitative methods. She has been researching the impact of digitalization on identity and organizing practices since 1995 and now holds specializations in the lived experience of human/machine interactions, impact of datafication and algorithmic logics on social practices, and critical approaches to digital and algorithmic identity. She also studies research methodologies to devise ethical models for speculative, mixed-method, ethnographic, and multi-entity research design. Methods specializations include guided digital autoethnography, critical pedagogy, arts-based interventions, citizen social science, digital and data literacy through critical pedagogy, and digital ethnography. Annette co- founded and directed the international Masters degree program in Digital Living at Aarhus University from 2013-2020 and was co-director of Aarhus University’s Digital Living Research Centre. Annette holds adjunct professor positions at Aarhus University and RMIT University.